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Apr10
America Runs on Dunkin’
Marketing Blurb already told you that Dunkin’ Donuts is testing a new store prototype. And while they’re working out the bugs, we learned of a new advertising campaign from AdRants. The campaign is called America Runs on Dunkin’. And the pitch is Dunkin’ DDrunjpg.jpgDonuts is how everyday people get things done everyday. You can view three commercials from the campaign on their website. We mentioned before that DD is trying to get your business all day long, not just for breakfast. As such, these spots are pushing DD coffee and iced-coffee. Oh, and everyone and their dogs drinks the stuff in the commercials. When you need to be seen, and you need to be trendy go to Starbucks. When you are just out cruisin’ with the gang, go to Dunkin’ Donuts. You’ll see Marketing Blurb everywhere you go—we coffee and donut ubiquitous.

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« Marketing Homework Help | Main | Don’t Sneer at Direct Response TV »

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