Marketing Blurb has old horror stories we could tell you about unmonitored chats rooms in child forums on AOL. We told them to clean-up their act years before they
even acknowledged the problem in public. But that aside, the now family-friendly online service is launching KOLjunior (KOL for Kids online) geared to the toddler set. The site features games, music and an exclusive animated series. But, trust us, all of this content is just fluff in the effort to attract advertisers for Mom. Marketers will be able to purchase banner space, naturally.
Marketing Blurb used to work for CompuServe (now a division of AOL) we know a think or two about online programming for children. Parents, your toddler does not need to go online. Yes, your grandchildren will be born into a 24/7 online world from birth—but if you have toddlers now—send them outside for some fresh air. (Oh, and if Malcolm Bird, senior vice president, AOL Kids & Teens or Tina Sharkey is reading, give us call—we need to do coffee, thanks.) Media Post Publications has more (free registration required.)
Photo Credit: AOL
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