Marketing and all things related

AT&T wants to sell you digital products and services—not telephony, but digital products and services. And to help convince you, there are producing webisodes which feature up close and personal vignettes with pro athletes. Jermaine O’Neal, Tony Parker, and Elton Brand invite you into their homes where you can see pro athletes livin’ large behind the scenes. You need to register for this at seehowtheylive.com. And while you smoozing the pros online, you can also learn about AT&T products naturally, and register to win nifty stuff like Dell laptops, Motorola RAZR phones, digital cameras, iPods and signed sport memorabilia. Twenty athletes from all major sports are participating throughout the year. We learned about this from Promo Magazine, but hey these guys are just our neighbors.