Marketing and all things related

Now you might think that a health conscious pharmaceutical company like Bayer AG would avoid sponsorship of unhealthy events, and you would be wrong naturally. Much to the embarrassment of the German giant, their US arm signed a deal for Alka-Seltzer to sponsor speed-eating contests run by the International Federation of Competitive Eating. . "It is obvious to all that excessive eating is a danger to health," said Hubert Ostendorf, a spokesman for the Coalition Against Bayer Dangers.” Paradoxically, Bayer offers diabetic remedies to cure the diabetes that is often caused by the very events they are sponsoring,” he continued. Fortunately, this is a “one-off” marketing event, and Bayer will not sponsor speed-eating in the future. This is just the kind of headache that marketers need to avoid. Eat your vegetables, and eat them slowly. Bloomberg.com brought us this pain.