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Apr 4
College PR Students to Tackle GM Product Launch
Marketing Blurb does not want to second guess advertising and public relations for General Motors. We do know that advertising and PR is not their problem. GM has GMPR.jpgmore serious problems which include uncompetitive labor costs and uncompetitive vehicles. Marketing cannot fit these problems. But GM is tackling these difficult issues, and trying to put the best spin possible of diverse marketing efforts. One of their new approaches is a contest for members of the Public Relations Student Society of America. Thirty-three college students from the organization will create the PR campaign for the redesigned Aveno. The low-priced, but stylish car is targeted to the college demographic. Since the car is due to hit showrooms over the summer, the students have recommended a summer road trip to theme parks and concerts. Winners in local promotions will drive the car to the next stop. We wish these students and GM success with this campaign. Detroit News has more detail about the campaign. Photo Credit: General Motors

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