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But according to Charlotte Tucker of The York Daily Record, the technique is a public relations ploy as well as an advertising technique. Marketing Blurb agrees, and we’re flattered Charlotte called us for comments in her article entitled Sell This Chevy! Its Your Job Now. Charlotte examines the recent consumer-generated examples from Chevy Tahoe and MasterCard. You can view the results of these efforts at http://www.chevyapprentice.com and www.priceless.com. We on the same page with Charlotte and appreciate her mention. You can see other Marketing Blurb comments on consumer-generated media here.
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