Advertising Age (free registration required) is running a noteworthy story called
What 
P&G Learned from Veg-o-matic and Ginsu-Knife suggesting its readers not sneer a direct response television. The story contains valuable information that P&G is looking a direct response television more seriously as the wave of the future in measuring the effectiveness of commercial responsiveness. While we love the article, we’re amused by AA’s attitude.
Marketing Blurb is not especially keen on conventional television advertising. We believe it has branding value, but lacks value in stimulating measurable sales. But we have known since the beginning of the genre, that direct response television is the only valid television advertising model. We welcome
Advertising Age and P&G to the direct response table. On a related note,
Advertising Age just redesigned their website, and it looks dynamite. Congratulations!
Comment Preview