You already know that print advertising is suffering at the hands on online media these days. But there is one bright spot for traditional media you might not have realized.
According to research from OAAA, the Outdoor Advertising Association of America, advertising revenue from outdoor placements has actually increased 8 % over last year. The category includes billboards, bus stops, train stations, and other public venues. Paul Meyer of Clear Channel Outdoor
speculates that "Technology helps people avoid other advertisements, but we are the one unavoidable media. There is no mute button, no off switch. You can't change the channel. We're there."
Marketing Blurb encourages readers to step outdoors, enjoy the fresh air and the advertising. Turn off the television until fall football—you won’t miss anything.
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