Marketing Blurb doesn’t shop for clothes much anymore. So few people care about
their personal appearance these days, that we feel overdressed just retrieving the paper from the front porch every morning. And if you mention the brand name Haggar, we think of ill-fitting double-knit slacks in dysfunctional shades of green and brown. But perhaps we are behind the times. Because
according to Stephen Croncota, the new CMO, "We plan on returning the Haggar brand to a leadership position . . . by developing it as a vibrant lifestyle brand which offers a complete collection for head-to-toe dressing.”
Marketing Blurb is skeptical, but we believe the new CMO should have a chance. Is men’s fashion real worth the bother?
Photo Credit: Haggar
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