Marketing and all things related

Now that the grass is finally growing, we are delighted to have forgotten the Winter Olympic Games. For the most part, US Olympic athletes were disappointing at best and humiliating at worst. We were never impressed with the pre-game hype surrounding alpine skier Bode Miller, and we were especially unimpressed by his actual performance. But our opinion aside, Head Skis, announced they have signed Bode Miller to endorse their alpine product line. "I am extremely happy that Bode chose to join Head," said Johan Eliasch, CEO of Austria-based Head. "Bode is the most exciting personality in alpine ski racing. He is also a globally recognizable figure due to his charismatic persona and exceptional ability." Brandweek has more, but be honest—haven’t you had enough of Bode?