Marketing and all things related

Marketing Blurb is a long-standing skeptic of marketing healthy foods. Even time fast food companies feel sufficiently squeezed by junk food critics, some executive adds a few healthy menu items which tank and then disappear within nine months. And the same is true for packaged goods marketers like Kraft Foods. According to The Chicago Tribune (free registration required.) Kraft is under siege by the shareholders and the investment community because their newly social-conscious emphasis on healthy foods is hurting their bottom line. The company stopped advertising sugary snacks to kids, and sales stalled. Sales of their Post cereals dropped more than 10% since the company stopped advertising to children. A new Kraft brand linked to the South Beach diet has yet to deliver profit. Now, don’t get us wrong. Marketing Blurb advocates a healthy diet, and we eat a healthy diet. But doing so is a conscious act of discipline. We do not need marketers to tell us how to eat. People who want junk food will insist on eating junk food. Advertising comfort food can influence sales, but the health food battle is won or lost at point-of-sale. We’re stepping off our soapbox, now. Photo Credit: Kraft Foods