Marketing Blurb used to fly in and out of NY on a regular basis. We love
Fun City, but getting in and out of town is always a colossal pain. If we had traveled with a pedometer and stop watch, it is easily possible we have spend five years of our life
walking 7600 miles inside NY airport jet ways while boarding planes. And course, therein lives a great marketing opportunity. HSBC Bank has signed a five-year $ 6 million deal with the Port Authority of New York and New Jersey to be the exclusive sponsor of advertising in 108 jet bridges that link the planes to gates at Kennedy International Airport. Talks are underway to extend the reach of the campaign to LaGuardia and Newark airports as well. The Port Authority is thrilled to have this source of revenue, and HSBC is pleased to present the first image passengers see when they step off a plane.
Marketing Blurb is pleased to share this item from
The New York Times (free registration required) and pleased to in the comfort of our home for now. (But we still wanna wake up in the town that never sleeps, to find we’re king of the hill…)
Photo Credit: The New York Times
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