Toyota is about to eat GM’s lunch. (This has been coming for years actually, and would have happened even if GM had a clean balance sheet.) But to keep Camry on top as
America’s favorite sedan, Toyota is launching a new $ 175 million advertising campaign. Last year, Toyota spent about $ 75 million in advertising per model. The commercials will feature those cheerful gainfully employed assembly workers in Kentucky, and pose the question “when does a car become more?”
Marketing Blurb wishes Toyota well with this effort. We’ve noticed, however, that competing sedans from Toyota, Hyundai, and Honda all sport identical styling--only the emblems on their grills differ.
Brandweek has more.
Photo Credit: Toyota USA
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