The
Associated Press is running a fascinating story that Wal-Mart is seeking to soften
its intense corporate culture. To shake the image of Mom and Pop crusher, Wal-Mart is considering helping local establishments stay in business. Help is said to include financial grants and free radio advertising on the Wal-Mart in-store network. While certainly a counter-intuitive approach, Wal-Mart is said to be preparing for a new merchandising strategy as well. Rather than dominate the low price tier for everything, Wal-Mart is exploring value pricing for specific categories.
Associated Press does not use this example, but
Marketing Blurb believes this is gentle subterfuge for Wal-Mart’s desire to crush Best Buy in consumer electronics. This could get interesting, so see the
Associated Press for more detail. Photo Credit: Associated Press
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