McDonald’s just redesigned their restaurants in Tulsa. They want you to visit, naturally, so here’s the deal. You register at a website called ModileWhoa.com and enter this
nifty cell phone scavenger hunt. The idea is to follow clues into the restaurant locations to solve trivia questions. McDonald's is offering mobile coupons for a free small order of fries or a hash brown, and a local cellular provider is providing awards as well. "We...are always looking at unique media to get our messages out to the consumer," Lisa Rooks, account supervisor, Moroch Partners, said. "We just want to be relevant to the customers and fit their on-the-go lifestyle. This is just the perfect fit." Keep in mind that participants must pay text messaging fees to participate. If this idea makes no sense at all you, see Promo Magazine for more details. Sorry, Ronald,
Marketing Blurb does not want to play games with a cell phone.
» I’m Calling Luxor from MarketingBlurb
You already know that Marketing Blurb is not keen on mobile marketing. But as time goes on, we are forced to concede that cell phones technology is becoming more intriguing. This past week for example, 40,000 people attended the Cellular... [Read More]
Tracked on: April 8, 2006 2:27 PM | Permalink to Trackback