You’ve heard
Marketing Blurb grouse about fast food burger chains from time-to-time. Their gut busting menus and dimwit advertising render them easy targets for blog
pundits. But when it comes to branding, we must admit that McDonald’s is a very shrewd company. A trendy graduate student at Indiana University in Bloomington alerted us to an article from
The Wall Street Journal that a new line of tee-shirts featuring vintage McDonald’s logos is all the fashion rage these days. These McDonald’s tee-shirts have appeared in
Ellegirl magazine and
In Touch magazine where Sopranos star Jamie-Lynn Sigler sports a
Big Mac Attack logo. Other shirts feature Mayor McCheese and Grimace, and familiar slogans like
You Deserve a Break Today. McDonald’s crafted the tee-shirt fashion rage with the help of DIC Entertainment in an effort to raise brand consciousness among young women who are too calorie conscious to frequent the chain. These women don’t eat anything, actually, but they look very chic in the vintage McDonald’s tee-shirts.
Photo Credit: The Wall Street Journal
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