Marketing and all things related

Our former friends at Media Post seriously bungled an email invitation this morning. We were invited to attend their upcomng Email Insider Summit at a posh resort in Arizona, for free. Here is the lead to the email:

"Dear Rich:

I would like you to be our guest for the 2006 Email Insider Summit. As a Summit VIP, the cost of your airfare, hotel accommodations and conference registration will be paid for by MediaPost.

The Email Insider Summit Advisory Board has identified you as a senior level marketer or agency executive decision maker within your company. You are among a select few to whom we are extending this special VIP opportunity. "

But guess what? We received an email shortly afterwards rescinding the invitation. We lost our VIP status in an instant. The second message said in part:

"Dear Rich:

We apologize if you received an email from MediaPost earlier today inviting you as our VIP guest to the Email Insider Summit.  That email was intended to be sent to a list of 50 top brand marketers in the industry, that have already agreed to attend the event. The email below is the email that you were intended to receive.  If you would like to be a part of the inaugural Email Insider Summit please read below about the summit and how to register.  Again we apologize for the confusion and inconvenience that error may have caused you. "

Yes, they apologized—but they sent this email to a blogger—very, repeat very bad move. Did they think we would not comment? And these are the people sponsoring an email summit?