Marketing and all things related

Anne Sweeney, president of Disney Television Group, knows more about television programming and audiences that we do. But we are not surprised by her recent characterization of boomers versus millennials. You already know about Boomers, they have all the real disposable income. Millennials are those youths ages 8 to 27 who marketers covert--even though they don’t have much spending power and cannot still sit for 30 seconds to hear advertising pitches anyway. Ann Sweeney tells us that 40% of boomers go home after work and watch television. 40% of millennials, on the other hand, return home from school or work and consume media on eight different digital devices. Both audiences are worth targeting, naturally. We choose not to consume any of this stuff at night after work. We enjoy peace and quiet, thank you.