Back in January, we told you about the
Dove Real Beauty campaign, where Unilever
decided to use ordinary women, not models to promote their product line. The technique has pros and cons, but even before the jury is in, McDonald’s has decided to try a similar approach. According to
USA Today, the burger giant is soliciting non-actors to appear in promotional packaging. Participants submit a digit photo and a story of 100 words or less describing what they love. The images and stories will then appear on cups and bags worldwide as part of their ongoing “I’m lovin’ it” campaign. Do not look for the mug of
Marketing Blurb at McDonald’s, but—hey, if you want to see your face covered with grease spots, why not give this a try?
Comment Preview