Marketing Blurb has not yet seen this, but according to
The Wall Street Journal (paid
subscription required) Philips electronics has entered into a novel agreement with Time Warner to advertise on the Table of Content page for flagship magazines
Time, Fortune, People and
Business 2.0. Normally, readers must flip through 8 or 10 pages of advertising at the front of magazines hunting to find the Table of Contents page. But under this unique advertising deal, the TOC moves right to the first page. The ad for Philips appears on the inside front cover, with this explanation: "Simplicity means not letting complexity stand in your way. It starts with the Table of Contents on the first page. And it continues with the last page where you'll see innovative products that will change the way you live."
Marketing Blurb thinks this is an outstanding idea, and we applaud both Philips and Time Warner for testing the concept.
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