Last summer, our wife surprised us with box of Popsicles. She hid them in the freezer,
and then produced one on a particular beastly hot day when we had been working in the yard. And for a few blissful
Twilight Zone minutes, we sat in the shade as a nine year old, and life was good. Well, returning to reality, you know that life sucks. And that being the case, you might as well enjoy a Popsicle. The company is launching a new advertising campaign with TV spots, print and a website. You can view the television spots
here. Print ads will appear in
Nickelodeon Magazine, Boys Life, Discovery Girls, Disney Magazine, National Geographic for Kids, and
SI for Kids. Finally, visit the
website to see a super hero called the Man of Popsicle save the universe. Oh, and if you have forgotten, they still melt down your arm before you can finish one.
Hi Rich, your story brought to mind those wonderful hot summer days of going to the local grocery and looking for the familiar popsicle wrappers -- orange and white on thin paper. Why is it that I didn't need a superhero to attract my attention, but just the wonderful orange chill???
Posted by: RobynMcMaster | April 29, 2006 9:51 AM | Permalink to Comment