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charm. But their new commercials for the Jetta are a fine way to insult the intelligence of everyone from German engineers to mouth-breathing Gen Y types who are in fact brighter than advertisers believe. The new Beetle was a hit when released in 1998, so Volkswagen decided to get smart and resurrect the Rabbit. The Rabbit vanished from the US in 1984, when it was indistinguishable from countless other econo-hatchbacks. But Rabbit Redux promises to be sportier, because it is secretly just a Golf hatchback with a new moniker. This car is a monster hit in Europe because the same basic model is available bare bones, or goosed to the moon. Let’s hope for more intelligent advertising. The Detroit News has more. Photo Credit: Volkswagen
» Know More Media Network Buzz: Being Smart In Business from Know More Media
This week, several Know More Media authors wrote about intelligence and smart business practices. Behold their articles:Ellen Weber at BrainBasedBusiness turns the question, "How smart am I?" into "How am I smart?" She a... [Read More]
Tracked on: April 15, 2006 9:12 PM | Permalink to Trackback