Marketing Blurb loves beer more than the next pundit. We don’t drink Bass Pale Ale from Great Britain—but only because no one ever offered us a pint—we’re certainly game. So we were pleased to learn about a new Bass Pale Ale promotion campaign
which features a US tour of hot British brands. The bands are not well-known in the US, but the tour, called the
BritBus Tour, intends to introduce audiences to the bands and the brew in 10 cities across the US later this month. The tour opens April 30th in LA and concludes in NY with an appearance on the CBS Early Show and the Hard Rock Café. Fuse TV and Sirius Radio are documenting the music parties en-route.
Brandweek knows more than we do.
Marketing Blurb applauds the effort. We don’t know the bands, but a road show beats television advertising every time. We favor the
Magic Bus from another British band. If you have to ask, you’ll never understand.
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