Marketing and all things related

Unless you’ve been hiding inside your garage too long, you already know that Disney/Pixar is about to release a new animated feature called Cars. The cartoon feature autos, which windshield eyes and grinning grills as the main characters. This will be a monster release, so State Farm decided to ride shotgun with a major advertising campaign. State Farm is sponsoring a Cars sweepstakes to encourage participants to request online insurance quotes or to find a local agent. At stake are 25 red 2007 Ford Mustangs as grand prizes. Losers presumably get insurance (we made that up.) The promotion features a microsite with games. This will certain make those boomers longing for a new Mustang feel younger! Promo magazine has more, but one of those Mustangs is already taken. Photo Credit: Pixar