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Apr12
Targeting Empty Successful People
Marketing Blurb loves magazines because they offer targeting superior to mass success.jpgmedia. And we love to learn how publishers position their brand and qualify their audience for potential advertisers. As such, we were delighted to discover this readership profile for Success magazine. According to Media Daily, (free registration required) the readers of success are "motivated, successful businesspeople" who need "help balancing their professional lives with the personal sphere. We're trying to help them live their lives more fully. The stereotypical person here has a million dollars in the bank and nothing going on in their personal lives.” This sounds like a fun audience, right? Oh, and according to the magazine website, readers are the CEOs of their lives. Companies need CEOs--lives need humble people without titles.

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