Marketing and all things related

Let me set the record straight from the beginning. Real men do not drink tea from a bottle. Real tea is brewed fresh and never bottled. Real tea has leaf flecks in it. But despite our characterization, beverage marketer Snapple is introducing a new line of white teas. These teas are made from a collection of baby white tea leaves blended with light fruit essences. In other words, this is tea for women. Snapple is promoting the health benefits of this concoction with national TV, point-of-purchase and public relations. . "The white tea category is poised to be an important sector for Snapple, and the tea category, as more and more consumers seek beverages with health benefits," said Holly Mensch, vice president, Snapple in an article from Promo Magazine. Hey, we are all for healthy foods, we believe even baby white tea leaves will be embarrassed by all this attention. Photo Credit: Promo Magazine