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Apr25
We Remember What we Loathe
The Detroit Free Press decided to grab our attention with this simple truism: “Everyone in marketing knows that advertisers are struggling to stand out in a crowded field of fungus.jpgcommercial messages. One way to get noticed that several marketers seem to be taking advantage of is to create ads that viewers find disgusting.” Marketing Blurb is not going to argue. Of course an often cited example is the commercial campaign for Mucinex which features fun-loving clumps of mucus. Diarrhea is fun too, if you can dance to a jingle while your experience a bout. But disgusting aside there is evidence these advertisements have higher recall than those less offensive (23% to 21%) according to USA Today. But Marketing Blurb wants to remind viewers that when television programming features “heinous sex crimes ripped from the headlines,” what is so inappropriate about toe-nail fungus as a commercial break? You can avoid all of this nonsense. One more time, press the off button—it works every time! Photo Credit: Novartis

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