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hear about a Jose Cuervo promotion to launch their new flavored premium tequilas. First, real men don’t drink flavored tequila—but that is not our beef. As part of their sponsorship of the AVP Pro Beach Volleyball Tour, Jose Cuervo is conducting blind-folded taste tests where three participants are served a “shot-ski” and then asked to identify the flavor. Serving alcohol to blind-folded participants is a very (repeat very) bad idea. We already have enough problems with people drinking with their eyes open. Play volleyball, and drink responsibility after the event—and skip the ill-conceived taste test.
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