Marketing Blurb has commented on numerous occasions, that videogames are a
promising medium for advertisers. Games are more interactive than television, and the editorial consequences of product placement are more subtle, flexible, and credible. Cadillac believes this as well, and they have signed as an advertiser with the Microsoft Xbox 360 online gaming channel. According to
The New York Times (free registration required) Cadillac models will appear in the game
Project Gotham Racing 3. While this is unlikely to drive 16 to 24 year olds into Cadillac showrooms,
Marketing Blurb believes the auto maker benefits from strategic branding to a younger audience.
Photo Credit: The New York Times
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