Whenever
Marketing Blurb attends one of those small business networking events,
we exchange business cards with other like-minded souls or prospects. Our business card is simple--just our logo and contact information on a white background. But according to
The Wall Street Journal (paid subscription required) people who take our card just enter our information into their PDA or contact database and immediately throw away our card! We’re not offended really, because we often do the same thing. But to stand out in the crowd these days, you need a business card made of stiffened raw silk, rubberized paper, wood, or corrugated steel. These cards grab attention! But as you might expect, these novelty business cards can cost up to $ 2 each. Tell your HR department you need to order these, pronto!
Photo Credit: The Wall Street Journal
I use a cd-rom business card and load it up with useful information for my prospects and, of course, populate the label with the traditional business card info.
It is a relatively old idea, but I am still amazed by the people who are amazed by the little 3", rectrangularish cd-rom business card. They pop it in and get an introductory video and then can peruse lots of papers, articles and other information.
I've gotten calls from it 2 or 3 years after I've given it so I know its perceived value is high and people hang on to it.
It is worth its weight in gold.
Dave Dolak
www.DaveDolak.com
Posted by: Dave Dolak | May 6, 2006 7:07 PM | Permalink to Comment