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neighbors, for winning the Roche Holdings creative business for Tamiflu. Tamiflu is a flu-prevention drug. But more importantly, Tamiflu is likely the government’s best response to a possible pandemic outbreak of avian influenza. GSW will handle all consumer advertising and promotion, including strategic planning, media planning and placement, and direct marketing. Congratulations to the folks at GSW. We just hope the avian influenza never enters into the equation. PS: We want to thank Richard Weisheimer, the retired W founder of the agency, for his help and kindness much earlier in our career.
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