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May15
Do Teens Know Old Media Networks?
We were cruising through the news this morning, and a brief item jumped out at us tvnetwork.jpgfrom MediaPost Publications (free registration required.) It seems that Bolt Media, a popular teen content and networking site, asked 417 of their users to name the top four television networks. Only one in three Bolt users can name even one of the top four television networks. But don’t be too surprised. Bolt users said they spend 84% of their spare time online, versus about 69% of their peers who watch more television. The average age of respondents was between the ages of 16 and 24. You really want to market to their grandmother, anyway—she is the one with the money.

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