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reportedly concerned about associating itself with childhood obesity, and as such, is backing away from fast-food industry partners. Of course Ronald McDonald had a few choice words for Mickey: "If this was prompted by concerns of childhood obesity, Disney should look at the food it serves at its parks. I don’t think anybody ever accused Disney World of being a health farm. You'll find bags of Mickey Mouse French fries [there]. It seems a little disingenuous of Disney to suddenly be worried about children's healthy eating habits. It sounds much more like a smoke screen than a serious concern." See Promo Magazine for more, but Marketing Blurb is staying out of the crossfire.
» Movie Tie-in Promos Morph from MarketingBlurb
It used to be that fast food restaurants and junk food manufacturers loved to jump about movie tie-in promotions. But concern about childhood obesity is opening the doors for other advertisers to consider movie tie-in deals. Marketing Blurb already ale... [Read More]
Tracked on: May 31, 2006 2:22 PM | Permalink to Trackback