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consumer groups, and eliminated trans fats from its snack chips by converting Cheetos, Doritos and Tostitos to corn oil. But in more crunchy news, Frito-Lay is preparing a crispy new ad campaign announcing the reformulation of Lay’s Potato Chips to sunflower oil. Television and radio ads will run in the Northeast and spread west as the company expands their distribution. According to our friends at The Wall Street Journal (paid subscription required) “The company has new packaging and plans for in-store sampling to assure consumers that the world's leading potato chip hasn't changed in taste.” The campaign will focus on smiles and sunflowers with the tag line “Get your smile on.” Crunch. Photo Credit: Frito-Lay
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