Marketing and all things related

You already know that Marketing Blurb is not especially keen on traditional television advertising. Direct response television, on the other hand, makes perfect sense, because advertisers can measure results directly. But what if the whole world of television advertising were turned upside down by competitive bidding? What if Google sold advertising? Well, if you are in the media buying game, now might be the time to run for cover. According to Advertising Age (free registration required) Google co-founder Sergey Brin said in a press briefing that since the search giant had already experimented with radio and magazine auctions, television would be a logical next step. Google believes they could make the market for television advertising more efficient. Have a nice day. Photo Credit: Associated Press