Back in March, Marketing Blurb told you about Hershey’s effort to use buzz marketing for
Take 5, the
Greatest Candy Bar Ever. Well, the campaign is now underway, and we urge you to visit their
website to see the execution. On the
Take 5 Candy Bar TV Ad Challenge page, you can register to produce your own Take 5 television commercial. Five entries will be presented for public review online. The winner takes home $ 10,000 and the four runner-ups pocket $ 5,000 each. There are professionally produced Hershey commercial online for inspiration. Oh, and be sure you visit the
Believe page, where you can
register to receive your own box (that’s box, not bar) of Take 5 Candy Bars. You share these with your friends and everyone posts their reactions online. We’re hungry, and we’re game.
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