Marketing and all things related

Marketing research has changed dramatically over the years. Traditional print or telephone surveys are now online, and observing actual consumer behavior, if possible, is probably your best bet. But if you are working with a highly targeted niche, and seeking their opinion for an online product, the invitation-only survey is the way to go. But highly target niche consumers are often busy or easy distracted, and will likely need an incentive to participate. So what is the ideal incentive to offer these folks? Well, we cannot answer—because it really depends upon the research objective, the audience, product, survey design, and so on. But we can say this much—a five dollar Starbucks Card works for Marketing Blurb. We were offered this incentive and answered the survey in a heartbeat. I will not disclose the survey sponsor, but I will say those seeking our opinion are welcome to try this approach in the future.