Marketing Blurb discusses in-game marketing from time-to-time, and we have even
speculated that in the future,
everyone will have an online avatar. And if you believe
Marketing Blurb, it only makes sense that smart companies should market to avatars. Paul Hemp, senior editor at the
Harvard Business Review is responsible for this idea—and no—he is not crazy. In fact, in an interview with
Advertising Age Digital, Hemp builds a credible case that marketing to avatars would be a great way to advertise to one person, two potential customers. If you are a gamer who maintains an avatar you already understand what this means. If you are puzzled, get with the program—because virtual people still spend real money.
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