Mars Masterfoods, the producer of the ubiquitous Snickers candy bar is teaming up with
the Black Eyed Peas for a funky online super hero promotion. Members of the band adopt super hero personas and appear in five webisodes (called digi-sodes) as
Instant Def. In addition to hawking the candy bar, the Black Eyed Peas hope the web promotion will boost sales of their music clothes and other merchandise. Visit
www.instantdef.com, to view the trailer, and you will see this is a very strange promotion. Candy bars we understand. Hip digi-sodes with strange superheroes we do not understand.
The Wall Street Journal told us about this, maybe they understand something we do not!
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