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contemporary restaurant design. For the first time in 30 years, the chain will undertake significant remodeling and new architecture. There is not yet a single design mandate, and McDonald’s cannot control the participation of independent owners. The golden arches will be reduced to a single subdued arch. The familiar red and yellow color scheme skews earthy. Marketing Blurb recommends that you visit the Business Week slide show for interior and exterior views. And prepare to be stunned an amazed. Ronald might feel out of place.
I'm really impressed by most of the redesign but I don't like the eyebrow. It's going to be hell to spot from the highway!
I haven't kept up with McDonald's but I immediately felt like their Chipotle experience affected this design. I know I was startled when I first found out that Chipotle, with its impressively forward looking design (at least at the one I frequented in Austin), was a McDonald's property.
Posted by: Clyde Smith | May 6, 2006 8:27 PM | Permalink to Comment