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huge. And now we can tell you just how huge. In the UK, McDonald’s is celebrating the event with a limited edition World Cup Burger. This burger is 40% larger than a conventional Big Mac, and totals 699 calories. The monster burger item "fits with our marketing strategy around World Cup, which is focused on bringing the excitement of the tournament to life for fans in our restaurants," a spokes person for McDonald’s UK said. According to the BBC, “some British lawmakers are circulating a petition again the burger. In response, McDonald's U.K. said it would continue to sell salads and fruit while the World Cup burger is on sale, BBC reported.” Marketing Blurb is indifferent. We just hope that one of these burgers feeds an entire family of soccer fans. Promo Magazine has more.
As Homer Simpson would say, "Mmm, burger."
What's funny is that all they did to make it a "World Cup" burger was make it bigger.
Posted by: Easton Ellsworth | June 26, 2006 6:38 AM | Permalink to Comment