The advertising agency for the Mini Cooper believes they are very clever. And yes, their
print work is fun and effective (and reminiscent of the original
Think Small campaign for the Volkswagen Beetle.) Our
Fast Company magazine arrived in the mail this afternoon, and Mini Cooper is running a novel back cover. One-third of the back cover is a bold Mini Cooper black stripe—the other two thirds of the cover is a start white pitch for The Nature Conservancy with mouse type proclaiming
This Ad Space Donated by Mini. You can click through to the Nature Conservancy
Make Room website and discover that The Nature Conservancy is a proud partner of Mini Cooper. We read this several times, believing that Mini Cooper should be a proud partner of The Nature Conservancy. But who knows?
The Mini Cooper rates pretty well according to the EPA due to it's good gas mileage, but ranks only 2 out of 10 on the EPA's Air Pollution scorecard. Probably because it's not an ultra low emission vehicle?
I like Mini's' though. I was riding in my friend's one day and it reminded me of being on a motorcyle - seems to vanish on the road between all the big SUV's.
Posted by: Mitchell | May 20, 2006 3:11 PM | Permalink to Comment