Marketing and all things related

Marketing Blurb has not yet seen the new Viagra television commercial. But according to Pfizer, all of their ED advertising will only air during age-appropriate programs with at least 90% adult viewership and after 8 PM. While we applaud this approach in theory, there is no such thing as a television show with 90% adult viewership. And too many children have televisions in their bedrooms where they watch whatever programming they choose at whatever time of the night they desire. Yes, Pfizer and other ED drug makers are entitled to advertise their product on television, and yes, after 8 PM is preferable to the dinner hour. But junior is still watching and waiting to pepper dad with awkward questions.