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The idea behind the new Web-based buying platform is to bring some Google-styled automation to a process that is typically highly-involved for media types. According to NextMedium, the average product placement deals for TV shows are planned well in advance, executed one at a time and require a great deal of manual labor.
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» Willy Gates Gets His Funk On With Product Naming from Strategic Name Development Product Naming Blog
What do you do when everyone knows you’re a geek? You try to make some cool friends, of course. I was amused to read that Bill Gates and the folks at Microsoft, irked at being presented as earnest, bumbling dorks by Apple’s advertising, have gone o... [Read More]
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