Marketing and all things related

If you read the general business press these days, you might get the impression that advertisers are wildly embracing new media ad buys like video game placements and social network banners. But according to Forrester Research (as reported by Adweek) you would be wrong, naturally. In a survey of over 200 interactive marketers, 72% said they had no plans to buy videogame placements. Only about 6% percent of respondents expressed interest in online placements with blogs or social networking sites. Of course, these results are all meaningless depending on the target audience of those surveyed. Boomers are less likely to consume this media than the 18 to 34 year old crowd. Of course, survey respondents did say they intended to use email marketing and paid search.