While Superman is saving the world this summer,
Marketing Blurb will be spending
another day at the keyboard saving consumers from marketing. But Superman’s task is certainly more exciting that ours, so we will tell you that Pepsi is sponsoring a $ 1 million dollar sweepstakes in support of the
Superman Returns movie. Participants purchase Pepsi products, enter codes from the bottle caps online, and receive clues to find Lex Luthor online. If you drink enough Pepsi you
die. Short of that, you just might find Lex Luthor, and win a million dollars. You can win lessor prizes naturally, from Mattel and Electronic arts. You can find the scoop at the
Daily Planet. Oh and check the photo credit for the picture of Superman. Olsen is clever with the camera angles, no?
Photo Credit: Jimmy Olsen
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Posted by: Anonymous | July 7, 2006 7:38 PM | Permalink to Comment