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upcoming Pirates of the Caribbean movie. We didn’t really understand the connection, and we continued to be perplexed by Volvo cars jumping onto the same pirate ship. According to Ad Age (free registration required) Volvo is planning a worldwide treasure hunt promotion. "Pirates don't drive cars, but they do love searching for buried treasure," said John Maloney, VP-communications of Volvo. We agree, and since pirates don’t drive cars, the connection to the Disney movie baffles us. You can win a Volvo XC-90 sports utility vehicle, and optimistically, it is not adorned like the one this picture. Photo Credit: Advertising Age 
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