Marketing and all things related

Now you might think that a bar soap that is so pure that it floats would be protected by the US Constitution, an Act of Congress, or some other kind of proclamation, but you would be wrong, naturally. According to Brandweek, it seems that Procter and Gamble is considering retiring the famed brand of soaps, detergents and dishwashing liquids. The reason is simple, of course. Sister soap brands at P&G, including Dial, Tide, and Dawn, are blowing Ivory sales out of the water. It doesn’t matter the consumer products giant has sold the brand since 1879. "There are no sentimental attachments to any of the brands at P&G," said management consultant Brian Hankin, adding that the consumer products giant has already jettisoned famous mainstays such as Jif, Prell and Comet.” Marketing Blurb suggests instead, that P&G sell the brand to a smaller player with moxie.