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May 9
Racin’ in the Marketing Blurb 400
Marketing Blurb is always on the lookout for clever promotions, and here’s what just royalcrown.jpgcrossed the finish line. Crown Royal whiskey will name a NASCAR race after one of its customers. The promotion is called the Your Name Here 400 contest. The company claims (and we believe) this is the first time the naming rights to a major professional sporting event will be awarded to a consumer. The grand prize winner will be selected from a pool of 10 finalists who submit a 50-word essay, or video, explaining their favorite Crown-worthy moments. A Crown-worthy moment is considered a memorable occasion when toasting with Crown Royal would be appropriate. Reading or writing Marketing Blurb is a fine example. You can enter online at crownroyal.com/ynh400. Eat our dust; we’ll toast you at the finish line.

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» The Marketing Blurb 500 from MarketingBlurb
We just told you about Crown Royal Whiskey’s clever promotion to name a NASCAR event as the Your Name Here 400. We really do not intend to enter the promotion, but we can say with pride, we just won the... [Read More]

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