« Women Packin’ Iron | Main | Why Johnny Can’t Think »

May25
Snapple to Dominate WFNX Boston
Most everyone is familiar with Snapple, the product line of teas and juice drinks snapple2.jpgmarketed by Cadbury Schweppes. And if you live in Boston, you are likely to hear more about these beverages. We learned from The New York Times (free registration required) that Snapple with be the sole sponsor of WFNX FM radio in Boston for 40 days from Memorial Day through July 4th. Affiliate stations in Maine and New Hampshire will hear the continuous sponsorship as well. Snapple is paying more than $ 2 for this exclusive which includes special sound effects (the whoosh of opening their bottles) and DJ chatter in addition to traditional advertisements. The promotion also includes free concerts and merchandise supplier by Snapple street teams. Says Holly Mensch, marketing vice president for Snapple, "It's getting harder and harder to reach people through traditional media avenues. So if you want to break through, you have to connect in a way that fits with their lifestyles, in a way they can't tune you out."

related entries


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Women Packin’ Iron | Main | Why Johnny Can’t Think »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    MarketingBlurb is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb